Congratulations, you've started your venture and gotten your website online! Now...what are you going to say?
This is an exciting and incredibly daunting stage of your journey. Don't worry...lots of people feel unsure of exactly what to do next, and it's helpful to get another pair of eyes and ears on the topic. So here's my contribution to you: an outline of the challenge.
If you're like most business owners (myself included), you have three main desires:
There's two ways people tend to approach the fulfillment of these desires: play it safe with everyone or stand out to a few.
So how do you choose which approach is right for you? It almost doesn't matter, because what's more important is making sure that people can:
Remember: your visitors already know what they like without you. Your job in the first three seconds (or less!) is to show them something they need before their attention wanders. Whether you're playing it safe or standing out doesn't matter in those first three seconds; it's only during the next 5-10 seconds, after you've grabbed the interest of your visitor, that style-words-imagery will start to shape the impression being made. If this impression is positive, then something good may happen next: a sale, an inquiry, or a compliment.
I can help you understand how all this works, pick the right path, and build you something that does the job.
I'm the kind of designer that likes words and meaning, and my design process starts by identifying how we'd like to happen. There are thousands of ways to create the impulse to act through design. Some simple examples of this:
In other words, there are ways to arrange images, words, and graphics to create both emotional and logical reactions in viewers. That's Advertising 101.
For your own communication needs, we'd like people to have positive associations with you, and have a specific reason for it. There are thousands and thousands of reasons why anyone wants to see anyone; the challenge is to pick:
Once we know that, it's easy to pick the right graphic elements that help "sell" the reason to your audience: this works well in the"stand out" approach. If instead you're choosing the "play it safe" approach, we use the straightforward layout to make it very clear what you are about, and use emotional associations (like the above two examples) to help make the content more striking. In either approach, it's achieving clarity about how people can appreciate and resonate with YOU that is the foundation of my design process.
I love doing this. It's the writer/storyteller in me.
By now, you've gotten a pretty good taste of how I write, so what about my design chops?. This is a matter of personal preference, so here's some examples of my recent graphic design so you can make your own decision:
And here are some other interactive and online design samples:
My design/writing services are estimated and priced by the project. There's probably something I can do to get you moving. For example, I offer:
I can work within most budgets if you are concerned about controlling costs. Contact me and tell me your story, and we'll see what we can work out.
I have a standard set of terms of work that you can read about regarding project scoping, hourly rates, project management, and other such matters.